Monday, December 29, 2008

Turnhere on Advice for Filmmakers and Online Video Creation Tips

TurnHere is a a leading Internet video production and advertising company for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. Utilizing a global network of professional filmmakers, who shoot, edit and produce thousands of videos a month for large consumer brands and online business directories. They've been in the news recently speaking with Scobleizer — Tech geek blogger » TurnHere for interesting recession-resistant video business, with Reel SEO Interview with Brad Inman of TurnHere - Advice for Filmmakers and More and guest posting the article below on Mashable.


I've met with people at Turnhere and I plan to do more coverage of them in 2009. Their business model focuses on producing and distributing short-form video for business clients with their wide network of talented producers. The key is to keep the costs down and Turnhere is able to do that by contracting within their filmmaker network in local markets. Clients are charged a package rate and extra for any work out of scope. TurnHere owns the copyright of the completed video and gives the client a license to it.

In March, they raised $7.5 million from Hearst and Venrock and in May Beet.TV and Turnhere announced an "Alliance for Global Video News Production and Syndication." Andy Plesser, founder and CEO, Beet.tv described the mutually benficial alliance, "TurnHere's proven approach to online video production and distribution will provide considerable value to our offering and help us widen the amount of informative video that we can deliver to viewers."
Bradley Inman, founder and former CEO of TurnHere said. "The demand for quality, authoritative news and business video will only increase, and our industry-leading expertise positions us to capture a large share of this growing market." Needless to say they know a lot about how to produce and market online video and published the following recent tips.

HOW TO: Create Online Video That Works
December 23, 2008 - 9:10 am PDT - by David Rich

David Rich is senior vice president, sales and marketing for TurnHere, a leading Internet video production and advertising company that provides broadcast-quality online video for both large consumer brands and small businesses.


With the recent explosion and expansion of online video, the biggest question is how to best drive viewer action and monetize this new medium. Online video has a lot of promise. It offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. And, it’s relatively cheap and provides immediate, measurable feedback. (more...)

In this article David Rich offers six steps to creating online video that works:

  1. Make it Authentic
  2. Make it Relevant
  3. Make it Engaging
  4. Make it Google-Friendly
  5. Make an Action Path
  6. Make it Shareable

More video marketing tips for small business came from Jared Simon, TurnHere's senior director of site and business development, who spoke at the recent Search Engine Strategies conference in Santa Clara, California on the panel, Using Video in Small Business Marketing, These notes come by way of Grant Crowell from Reel SEO (Special thanks to ReelSEO’s contributing reporter, Erika Blackwell, for her on-site coverage of this event.)

Video Agencies’ Marketing Tips for Small Businesses
Excerpt:
  • Tell a story with your video. “What kinds of businesses profit from videos? Anyone with a story to tell. Videos convey a story, passion, and authoritative nature of what you do. The process of shooting that video is not intrusive. They are short, authentic shoots catching the business owner at his most normal time.”
  • (Again) portability. “Video should be portable for email insertion, You Tube, video search engines, vertical-oriented sites and more. An example - let’s say you’re a flower shop… How-to sites are starving for content. Give them your video showing how to arrange flowers. And don’t just make one video - create a series of videos. And put those videos on unique pages of your site, linking them all together. This will help with your rank, and be sure to use ‘video’ as a keyword itself.”
  • Work with the local directories and portals. CitySearch, Internet Yellow Pages (IYPs), Google Maps/Local, and Yahoo Local all have the ability the embed video into your local listing.

traditional-vs-internet


Mark Robertson of Reel SEO spoke with Founder and chairman of Brad Inman, in this recent video interview:

"Brad talks to us about the genesis of TurnHere, their recent launch of custom voice-over capabilities, the importance of optimization when it comes to the future of online video marketing for SMBs, and what is in store for the future of TurnHere. Finally, Brad provides some solid tips for filmmakers that are either interested in becoming a part of the TurnHere filmmaker network or are looking to become more actively involved:

“Sign up, get in the network, send us your reel… I encourage our filmmakers that are not getting work, or are not getting assignments - dont be afraid to call us and bug us, cause all we need is one good experience with a filmmaker, if they are reliable, trustworthy, good shots, good sound, they deliver on time, they will get more work.”

“Two things,” Brad says, “must be creative and must be responsible…. If they have that together, we love to send them checks.: - from Interview with Brad Inman of TurnHere - Advice for Filmmakers and More - Reel SEO


About TurnHere, Inc
TurnHere, Inc. is a leading Internet video production and advertising company that provides broadcast-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 7,000 professional filmmakers across more than 70 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments and strategy to help produce effective video solutions for driving viewer action. Founded in 2005, the company is privately held with headquarters in Emeryville, California, and offices in New York.

Contact:
Alison McNeill, FutureWorks PR, alison@future-works.com
(408) 720-8228 Ext 112

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