Online Video Platform Summit Program and Speaker Announcement, November 18-19, 2009

With a little more than a month to go before Streaming Media West and the Online Video Platform Summit roll into Silicon Valley, I'm excited to announce that the full program of the Online Video Platform Summit is now online and all the speaking slots for each session have been filled. For the past several months I've been working with Eric Schumacher-Rasmussen as Co-Chair of the event, and we've got an impressive line up of industry leaders, digital media executives, entrepreneurs, experts and innovators in the field of online video who will bring their unique perspectives to the conversation. We'll be showcasing a number of the platform providers and learn about their features and capabilities. Keynotes from Streaming Media West will be featured along with an exclusive keynote by Jeremy Allaire, Chairman and CEO of Brightcove.

The Online Video Platform Summit is designed to help organizations of all types, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between, not just those for whom video is their core business. Stay tuned for more news on the event in the coming weeks and click here to register!

The Online Video Platform Summit Program

Wednesday, November 18, 2009

9:00 AM	Streaming Media West Keynote (open to all Online Video Platform Summit attendees) Marc Whitten, GM, Xbox LIVE
10:30 AM	Defining Online Video Platforms Moderator: Eric Schumacher-Rasmussen, Editor, StreamingMedia.com Alex Castro, CEO, Delve Networks Kristopher Drey, Founder, VidCompare Bismarck C Lepe, Co-Founder & President of Product & Marketing, Ooyala Ron Yekutiel, Chairman and CEO, Kaltura There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with so many choices, it can be confusing to decide what services are right for your online video initiatives. This "lay of the land" session will set the stage for the rest of the summit, and panelists will highlight the specific value associated with the capabilities of online video platforms to provide attendees with a working knowledge to better publish, distribute, and monetize online video content.
11:30 AM	Online Video Platform Showcase - Day 1 Ron Yekutiel, Chairman and CEO, Kaltura Daniel Graf, Co-Founder and CEO, Kyte Dan Charleston, Senior Vice President Business Development, VMIX Alex Castro, CEO, Delve Networks Come see the platforms from Kaltura, Kyte, VMIX, and Delve Networks in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.
12:30 PM	Sponsored By Lunch Break Haim Goldenberg, Mentalist, Kaltura Sponsored Boxed Lunch (In the Exhibit Hall) The Magic of Open Source Video! Enjoy your complimentary lunch while Supernatural Entertainer, Haim Goldenberg, blows your mind with his video magic. Sponsored by Kaltura, the world’s first open source online video platform.
1:45 PM	KEYNOTE - Setting the Stage for 2010 and the Future of Online Video Jeremy Allaire, Chairman and CEO, Brightcove
3:00 PM	Measuring Success Moderator: Jan Ozer, Principal, Doceo Publishing Mike Newman, CEO, Accordent Technologies Brian Shin, Founder & CEO, Visible Measures Ben Weinberger, CEO, Digitalsmiths Brett Wilson, Co-Founder and CEO, TubeMogul Without solid, performance-based metrics, there's no way to measure the success and ROI of your video content. The ability to measure video traffic beyond “views”—including audience dropoff, what sites and search terms are referring viewers, and audience geography—offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Panelists in this session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.
4:15 PM	Best Practices Round Table: Online Video Publishing Strategies and Tools Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University Matt DeLoca, SVP Sales and Marketing, KIT digital Wayne Kao, VP Product Engineering, VMIX Ken Kaplan, Broadcast and New Media Manager, Intel Global Communications Group Michael Parker, VP Digital Marketing, Symantec The opportunities have never been greater for businesses to promote their brands, products, and services with compelling online video content. The barriers to creating and distributing professional-quality video have been eroded with the development of affordable content creation tools and the solutions available from online video platforms. Still, if video is not one of your core competencies, it can become a costly and time-consuming effort. This session brings together leading industry professionals to discuss and demonstrate cost-effective tools, techniques, and best practices for online video publishing.

Thursday, November 19, 2009

9:00 AM	Streaming Media West Keynote (open to all Online Video Platform Summit attendees) Emil Rensing, Chief Digital Officer, Studio 3 Partners/EPIX
10:30 AM	Optimizing Video Search and Discoverability Moderator: Tim Siglin, Chairman, Braintrust Digital, and Contributing Editor, Streaming Media magazine Dr. Pete Kocks, President, Truveo Mark Robertson, Founder, ReelSEO Lou Schwartz, Chairman and CEO, Multicast Media Technologies, Inc. Tom Wilde, CEO, EveryZing, Inc. Video discovery via search has seen rapid growth over the past few years with the explosive increase in the online video market. But it's not enough to achieve a high Google ranking; making video more discoverable through video search engine optimization (SEO) is key for businesses to maximize visibility, drive traffic to their sites, and reach a targeted audience. Panelists in this session will discuss the importance of increasing user engagement with video SEO—using keywords, metadata, relevant content, media RSS, and video syndication—and social media marketing through demonstration of use-case scenarios.
11:30 AM	Online Video Platform Showcase - Day 2 Lou Schwartz, Chairman and CEO, Multicast Media Technologies, Inc. Stephen Clee, Managing Director, Datpresenter David Dudas, VP Product Management, Sorenson Media Bismarck C Lepe, Co-Founder & President of Product & Marketing, Ooyala Come see the platforms from Multicast, Datpresenter, Sorenson 360, and Ooyala in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.
2:00 PM	Redefining Monetization Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com Peter Csathy, President & CEO, Sorenson Media Teg Grenager, VP of Product and Marketing & Co-Founder, Adap.tv Inc. Kevin Nalty, Consultant, Nalts Consulting Benjamin Wayne, CEO, Fliqz Different organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.
3:30 PM	Building Value With Real Interactivity Moderator: Tim Siglin, Chairman, Braintrust Digital, and Contributing Editor, Streaming Media magazine Alex Blum, CEO, KickApps Scott Broomfield, Co-Founder and CEO, Veeple Michael Dale, Open Media Developer, Wikimedia Foundation Max Haot, Co-Founder and CEO, Livestream Video is more than just a one-way communication medium. At its best, it actively engages viewers in a lean-forward experience by allowing them to interact with the content in a unique way, including the ability to comment, rate, and share it across social networks; explore clickable objects within the video player; and even remix their own video responses using webcams or mobile devices. Live video streaming can offer even more functionality and an even higher level of interaction through real-time chat, live comment streams, and status updates. Our speakers will show examples of what you can do to make your video more of a targeted and personalized experience and discuss why you should make the effort.